Cases of study

Improving the user experience in the insurance industry. We helped a multinational company optimize its website to improve customer satisfaction and increase conversions.

What did we do? We developed a hybrid qualitative UX methodology, complemented
with mystery calling, to identify areas of improvement in the user experience.

Result: We achieved a significant redesign of the site, increasing customer retention
and satisfaction.

Markets: Argentina

Criba-Bebidas-Portadas

Healthy beverages

The rise of healthy drinks in Latin America. We explored...
1

Pets

Innovation in the dog food market. We identified new...
Criba-Portada-HogaryLimpieza

House and cleaning

Cleaning product evaluation with P&G. We conducted...
Criba-Portada-Seguros

Insurance

Improving the user experience in the insurance industry....
Criba-Pharma-Portada

Pharma

Innovation in the vaccine market post COVID-19 We explored...
Politica-Portada

Politics & Candidates

Communication strategies for political figures We helped...
Criba-Portada-Ciberseguridad

Cyber – Piracy

Combating piracy in Latin America We investigated the...
Criba-Deporte-Portada

Sports sponsorships

Maximizing the impact of sports sponsorships We collaborated...
4

Sustainability and climate impact

Dimension of climate impact on agriculture We accompanied...
Criba-Portada-Turism

Wholesale tourism reservations

Improving usability in travel platforms We collaborated...