Cases of study

Communication strategies for political figures We helped a media figure to empathize with voters and position himself in the political arena.

What did we do? We used focus groups and digital communities to explore perceptions and design an effective communication strategy.

Result: We achieved an inclusive and emotionally resonant positioning.

Markets: Argentina 

Criba-Bebidas-Portadas

Healthy beverages

The rise of healthy drinks in Latin America. We explored...
1

Pets

Innovation in the dog food market. We identified new...
Criba-Portada-HogaryLimpieza

House and cleaning

Cleaning product evaluation with P&G. We conducted...
Criba-Portada-Seguros

Insurance

Improving the user experience in the insurance industry....
Criba-Pharma-Portada

Pharma

Innovation in the vaccine market post COVID-19 We explored...
Politica-Portada

Politics & Candidates

Communication strategies for political figures We helped...
Criba-Portada-Ciberseguridad

Cyber – Piracy

Combating piracy in Latin America We investigated the...
Criba-Deporte-Portada

Sports sponsorships

Maximizing the impact of sports sponsorships We collaborated...
4

Sustainability and climate impact

Dimension of climate impact on agriculture We accompanied...
Criba-Portada-Turism

Wholesale tourism reservations

Improving usability in travel platforms We collaborated...