How do we do it?

At Criba Research we conduct strategic, qualitative and quantitative market research,
both online and offline, with the purpose of addressing our clients' challenges. This
allows us to develop spaces and dynamics of innovation and renewal for brands
throughout Latin America and Europe, providing the necessary tools to stand out in the market.

Create, Sift, Build

Create
We Create

Detailed Studies:
We conduct thorough studies to help companies understand the market landscape,
identify opportunities and challenges.

Spaces that Inspire:
We create spaces that foster creativity, developing optimal strategies to position and
ensure market relevance.

Immersive Tools:

We use tools that allow us to immerse ourselves in the expectations and realities of
consumer experiences, understanding different profiles and their codes.

Sift
We Sift

Information and Trends:
We filter information and spot emerging trends to develop effective and resonant
communications.

Innovation Scenarios:
We create and validate innovation scenarios from ideation to implementation to
anticipate market needs.

Emotional Connections:
We understand and enhance the emotional connections between brands and consumers,
highlighting the triggers that make the difference.

Build
We Build

Customized Methodologies:
We develop ad-hoc methodologies for each project, integrating various areas for a
comprehensive and articulated strategy.

Detailed Studies:
We conduct detailed studies to understand the market, identify opportunities and
challenges, and make informed decisions.

Pathways of Thought:
We explore thought paths to understand epochal codes and detect relevant insights for
our clients.