Solutions
At Criba Research we conduct strategic, qualitative and quantitative market
research, both online and offline, with the purpose of solving our clients strategic
challenges. This allows us to develop spaces and dynamics of innovation and
renewal for brands throughout Latin America and Europe, providing the necessary
tools to stand out in the market.
Create
We analyze consumers closely to understand their motivations and decision-making processes, using these insights as the basis for our strategies.
Sift
We explore the soul of brands to unleash their true potential, filtering data and detecting trends that facilitate innovation.
Build
We listen closely to the interaction between brands and consumers, developing customized methodologies that provide valuable insights and guide informed decisions.
Methodology
- Ethnographic Records
- Creative Workshops
- In-depth interviews
- Online Diaries
- Communities
- Influencer Immersion
- UX Testing
- Shopper assets/Shop along
- Mystery Shopper
- In Home visit
- Organoleptic Technical Studies
- Store and Product check
- Expert Panels
- POS Audits
- Telephone Surveys
- Household Surveys
- Mystery
- Product Testing
- Aroma and Performance Test
- Virtual Community
- Semiotics & Eye Tracking
- Digital Anthropology
Case Studies
Rely on us
Please share a big thank you with the Criba Research team! It is perfectly in tune with our own expertise. I also added the first slide with the main product ideas we came up with and want to test. Thanks for all the help on this project!
I really enjoyed working with Criba. We worked in a major multi-country studio and found a highly professional, responsive team with high quality standards. It was a pleasure to work with them. They took the time to understand our needs and gave great value by providing their perspective. I would like to work with them again in the future!
I have hired Criba to do market research studies in Argentina and other Latin American countries. The focus on details and understanding of our needs as a client was exceptional and allowed us to achieve the proposed results in the different projects. I am pleased to recommend Criba!
Our experience was very positive. The enthusiasm and commitment they show in their work is remarkable. In addition, they continually seek to improve themselves.
I have worked with Criba many times. Their work has proven to be reliable, the team has been committed to doing their best and on time, adapting to multiple changes during execution. Criba has provided both technical and qualitative market research services, and in both cases has been invaluable in understanding consumer and marketing demands.
Coverage
We are all over Latam…
Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Spain, Paraguay, Peru, Uruguay, Mexico…
We manage to cross borders recognizing cultural differences.
