Netflix in Argentina, Chile and Spain: We uncover its secrets!

Have you ever wondered how Netflix became the king of streaming in Argentina, Chile and Spain? We were a crucial part of that landing.

What did we do?
We conducted an exhaustive research through household interviews, focus groups and analysis of series marathons to understand the barriers to entry, the most valued content and the user’s journey on the platform.

Entry Barriers
Netflix faced various challenges in each country, from laws and regulations to local competition. We found out how they overcame them and continued to grow.

Top Rated Content
We found that tastes vary significantly between Argentina, Chile and Spain, from intense dramas to comedies. Local productions also hold a special place in users’ hearts.

The Customer Journey
We analyzed the Netflix user journey, identifying key moments and pain points to improve the experience for all marathoners. So now what? We take away an invaluable learning experience, and the pride of having collaborated with a streaming giant.